The importance of good web content is paramount. The number one attraction to bringing viewers to your website continues to be clear, compelling information. Copywriting will not only determine whether visitors find your site through search engines, but determine if they stay on your site to learn more about your services.
Web Copy Writing
Writing copy for the web presents special challenges and web copywriting requires specialized skills adapted to those challenges. Writing on the web needs to be quick and poignant. Text needs to come across quick and appeal to your target audience sharply. There are two main types of copywriting needed for the web.
B2B (Business-to-Business) Web Copywriting
Website Copywriting that will appeal emotionally to a CEO, corporate executive or large corporation takes a highly specialized skill. The person you are trying to reach is already in a business mindset. When they read your copy their buying decisions and buying signals will be much different than those of a consumer shopper. For example, while price is always a factor, it may not be the “core” deciding factor in B2B sales.
B2C (Business-to-Consumer) Web Copywriting
This is the most common type of copy. It is also the most competitive and saturated. It takes a very talented skill and master wordsmithing to reach through the maze of clutter and "grab" the prospects attention so you can then hold them long enough to give them all the benefits as you evoke emotional reasons for them to take action. This could be to fill out a form, pick-up the phone or make a purchase, or any number of calls to action you may be looking for.
Search Engine Optimization Copywriting Services
SEO copywriting, also called search engine copywriting, is the technique of writing keyword rich content that reads well for the surfer while targeting specific search terms for the purpose of achieving high rank on them within the search engines. In addition to optimizing viewable text, SEO copywriting includes optimizing other elements of a web page including Title tags, Description and Keyword tags, headings and alt text.
Search engine copywriting done right!
SEO copywriting is an important element in a successful search engine optimization campaign. After completing the research to identify keyword phrases, the next step is to write search-engine-friendly copy. This service is included in our Search Engine Optimization service, where our search engine copywriting professionals will optimize your website for the identified keyword phrases.
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